Livestock farmers invited to Bud Williams-style stockmanship and marketing schools – Sept. 12-15, near Exira

For Release: August 19, 2016


Tina Williams | Hand ‘n Hand Livestock Solutions |

Tamsyn Jones | Practical Farmers of Iowa | (515) 232-5661 |

EXIRA, Iowa — Tina Williams and Richard McConnell, of Hand ‘n Hand Livestock Solutions, are teaching two schools for livestock producers, one on marketing and the other on stockmanship, on Sept. 12-15, from 8 a.m. to 5 p.m., near Exira. The schools will take place at Bethany Farm Camp & Retreat Center (2144 310th St., about 2.5 miles south of town).

The marketing school will run from 8 a.m. on Monday, Sept. 12 to noon on Sept. 13. The stockmanship school will start at 1 p.m. on Tuesday, Sept. 13 and run until 5 p.m. on Thursday, Sept. 15. Guests may register for one or both schools. The cost is $700 per person for both, or $400 per person for the marketing school and $500 per person for the stockmanship school. Pairs from the same farm pay half-price for the second person. Children ages 18 and under may attend for free, if accompanying a parent. Registration is required by Wednesday, Aug. 31. Register online at

PFI members may receive a significant discount. Practical Farmers has $2,700 in scholarship money to help offset the cost for members interested in attending. Members who attend both schools will receive $300 in tuition assistance. Those who register for just the stockmanship or the marketing school will receive $200 in assistance. The scholarships are available on a first-come, first-served basis. For more information on the discounts available to members, contact Meghan Filbert at, or (515) 232-5661.

“Learning proper stockmanship can make your livestock handling experiences easier and more enjoyable,” says Tina, who is the daughter of Bud Williams. “Combining good stockmanship with informed livestock marketing techniques can make your ranch more profitable.”

At the Stockmanship School, attendees will learn about Bud Williams’ principles of cattle stockmanship. Topics will cover pressure and release; communicating with your livestock; instincts of humans and livestock; the predator-prey relationship; positioning and movement; training the herd; handling principles at the gate and corral; and sorting, weaning, receiving and loading. The focus will be on keeping livestock in the proper mental state throughout the production process.

The Marketing School will highlight Bud Williams’ livestock marketing techniques, which are based on current prices and simple math, to help producers make profitable management decisions on what to buy and sell.

Lunch and snacks will be provided for each full day registered. Lodging is available on the grounds of the retreat center for $10 per person per night. Other lodging options are within 15 to 30 miles. More details are available at Practical Farmers of Iowa members Dave and Meg Schmidt, who operate Troublesome Creek Cattle Company near Exira, invited Richard and Tina to Iowa to teach these schools.

Directions from I-80: Take Exit 60 at U.S. 71. Drive north on U.S. 71 for 7 miles to Exira. Turn right (east) onto W. Washington Street; drive 1 mile to S Edgerton Street. Turn right (south); S Edgerton Street becomes Lark Avenue when it turns to gravel. Follow Lark Avenue 2 miles to 310th Street; turn right (west) and follow 310th Street for 0.5 mile. The farm will be on the left (south) side of the road. Note: Using a navigation device will send you to the wrong address.


Practical Farmers of Iowa strengthens farms and communities through farmer-led investigation and information-sharing. Our values include: welcoming everyone; creativity, collaboration and community; viable farms now and for future generations; and stewardship and ecology. Founded in 1985, farmers in our network raise corn, soybeans, livestock, hay, fruits and vegetables, and more. To learn more, visit