Tag: pricing

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At the 2015 PFI Annual Conference, Kay Jensen of JenEhr Farm prompted farmers in her session to write down their prices for six common market vegetables: broccoli, carrot, greens, green beans, radish and tomato. I collected these responses and organized them by region, promising I would soon have them up on the blog. Now, six months […]

June 15, 2015 


Learn how to price and better market your produce to increase retail and wholesale revenue.

December 18, 2012 


Pricing products that do not have an established market can be difficult. For example, let’s assume you are producing tomatoes and notice the local grocery store is selling California tomatoes for $1.50 per lb. In addition, you have asked potential buyers and they say they are willing to pay 10-20% above grocery store prices. From this information you sell your tomatoes for $1.80 per pound. Were you profitable? The key to long-term success is the ability to sell products at a profit. To do this you need to know your costs.

December 8, 2009