Laura Frescoln

Associate Director

Laura Frescoln joined the team in 2016 as the Program Director after completing her MS degree from Iowa State University in Sustainable Agriculture. Prior to pursuing a career in conservation and agriculture, Laura worked in the social services field in various administrative and program development capacities. Her love of the land and experience in program management brought her to PFI after being a member for several years.

Laura grew up in Ames and has lived here for most of her life. She graduated from Iowa State in 1990 with a BS in Psychology, and received an MS in counseling in 1993.  Laura worked for Youth and Shelter Services as a Program Manager, and at Heartland Area Education Agency. Laura's family owns farmland in NW Iowa where she loves to spend time.

Laura has two teenage daughters and likes to spend her free time enjoying the great outdoors. She loves to camp, hike, garden and listen to music.

Blog posts

Another successful field day season is behind us. Many staff will tell you that field day season is the most exhausting and fulfilling part of the year!  With good reason. Practical Farmers of Iowa coordinated 26 field days in 2017. Our field days brought together 1,418 attendees and covered a diverse range of topics from organic crop rotations to dried flower production to farming potholes and just about everything in between. We are so thankful to our field day hosts who shared both their farms and their experience.

As we look back at our field day statistics, many things stand out. But one in particular shows we are on a good path.  In 2017, 44% of our attendees came to a field day for the first time. This is a great indicator that we continue to provide relevant topics and our message is spreading. Thanks to all you first-timers out there! We are looking forward to seeing you next field day season.

At Practical Farmers of Iowa, we are fortunate to have a passionate group of over 3,000 members. While our members identify field days as one of their favorite types of events, we are also drawing in a much larger crowd. In 2017, 52% of our field day attendees were non-members and they identified “word of mouth” as the primary source for hearing about field days. We are thankful our mission to strengthen farms and communities is reaching well beyond our membership and thankful to our members who are inviting others to join the conversation. Please consider inviting a neighbor or friend to the next PFI event you are attending.  “Welcoming everyone” is not just a value we list on paper, but live out on a daily basis as we work to create viable farms now and for future generations.

We also encourage the learning and sharing to continue beyond our events and we are excited to report that 99.5% of you reported that you intend to share what you have learned at PFI field days with others. That is fantastic! We know that the quality of our programming coupled with the passion of our field day attendees is a way to create change. Here are a few results highlighting the quality and effectiveness of our field day programming in 2017:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sharing knowledge is important, but we want to see that knowledge lead to change. To evaluate this, we ask attendees to respond to their intent to change and actual changes made to their farming systems. Here are the results:

We are so thankful to our field days hosts for sharing their experiences and their farms. Our hosts for 2017 were: Jill Beebout, Matt Schuiteman, Fred Abels, T.D. Holub and Sarah Gericke, the Henry family, Maggie McQuown and Steve Turman, Phil Specht and Mary Damm, Jon Yagla and Wren Almitra, Deb and Eric Finch, Craig Fleishman, the Frantzen family, the Ausborn family, Marty and Mary Schnicker, Dave Brandt, Wendy Johnson and Johnny Rafkin, Tyson Allchin, Jan Libbey, Kevin and Ranae Dietzel, Cheryl and Mike Hopkins, Russ Wischover, Chris and Janenne Teachout, Jerry Peckumn, the Canfield family, the Rosmann family, Darla and Michael Eeten, Jamie Hostetler, Fred Howell, Jayme Fowler, and Jason Grimm. We could not have farmer-led events without you.

In addition to our summer schedule, 235 of you attended  6 spring field days in March and April highlighting cover crops. A big “thank you” to the following hosts: Wade Dooley, Jack Boyer, Bruce Carney, Russ Brandes, Ward Van Dyke, and Mark Schleisman. Keep your eyes open for announcements on our 2018 Spring Field Day series.

If you missed the action “live”, you can still get important information through our field day recap blogs and On-Farm podcast episodes:

Following our Practical Farmers of Iowa Annual Conference in January, our staff will begin the work of coordinating another successful field day season. Until then, I will leave you with a few quotes from this year’s attendees to keep you motivated until next season.

” Good diversity of topics!”

“Awesome to be out in the field, pulling up soil and doing hands on stuff.”

“Your event showcases best and most intelligent thinking I have seen! A wonderful field day. Lunch was good too!”

“So much good information, I was inspired and am looking forward to applying our information!”

“Thank you. Just wanted to come see things and keep the future vision alive.”

“It is good to see practiced applications of ideas.”

“I think honest presentation of obstacles is very valuable.”

Thanks again, and see you next year!

Is it possible to “accidentally” start a business? If you ask Jan Libbey, co-founder of North Iowa Fresh, the answer is “yes”. Jan is the first person to admit that she wears several hats. In fact, it was while she was wearing her Healthy Harvest of North Iowa hat that the conversation began about looking at new markets for locally grown produce.

Those conversations turned to commitment and led to the realization from someone in the founding group, “Sounds like we are starting a business”, and so they did. North Iowa Fresh (NIF) became incorporated in 2014 as an aggregator and online marketplace for locally grown and produced food. Jan admits, “It hasn’t all been rosy. There are a lot of questions and a lot of work to do.” But, North Iowa Fresh seems to be on the right track. They have grown from 6 to 13 producers and are growing their customer base as well.

As with many successful business ventures, it takes partnerships to make it all work. Here is how the process looks on paper…

Producers  ⇒  Broker  ⇒  Aggregator  ⇒ Distributor  ⇒ Eat!

For North Iowa Fresh, the producers are the 13 local growers that provide the fresh produce, the broker coordinates the produce and sales, the aggregator collects, cleans, packages and delivers the produce, the distributor gets it to the end user…you!

A closer look at the partners helps highlight what a truly unique collaboration this is. For producers, this local-food aggregation allows them to collectively market to new distributors. Jim Cherry, one of the founding producers for NIF reflected on the benefits of pooling resources, “Alone, I don’t amount to a spit in the wind”. But by aggregating produce, NIF is able to approach distributors that single farms would not have the capacity to attract. Another benefit? “I don’t pick until I know it is sold”, says Jim. This cuts down on harvested produce that does not get sold through more traditional means, such as farmers markets.

Then comes the broker, Andrea Evelsizer, who coordinates the available produce from the growers with the distributors. For North Iowa Fresh, these distributors are 12 different grocery stores and restaurants in the local area. The goal is to encourage brokering on-line, however as Andrea demonstrates for field day participants, it is often more complicated than that.

Andrea Evelsizer of North Iowa Fresh demonstrates the brokering process

Andrea Evelsizer of North Iowa Fresh demonstrates the brokering process

Each week, Andrea makes connections with both producers and distributors through the NIF website, phone calls, emails, follow phone calls, follow up emails, and more follow up phone calls. Each strand of yarn represents her efforts.  You get the picture (shown left).

Next in the process is the aggregator- One Vision. One Vision is a non-profit organization with the vision “to inspire meaningful lives by connecting people with purpose”. The people they connect are individuals who are looking to achieve a greater independence in their communities. For some of these individuals, that independence comes in the form of learning a skill or trade in the food services business. As the food aggregator, One Vision provides space to collect the weekly produce deliveries from growers; and the work force to sort, clean, and package the produce for delivery to the distributors. This provides a valuable service for North Iowa Fresh and a valuable skill for the individuals at One Vision.

Following the weekly delivery to the distributors, the locally grown produce finds its way to the final stage…as produce in the local grocery store, or prepared food in a local restaurant. Either way, this collaboration works. Thank you to all the partners in North Iowa Fresh for hosting this field day.

If I am being honest, I groan and roll my eyes a bit when a survey comes my way. At least I used to.

Now that I have been behind the scenes and on the team responsible for our 2017 PFI Member Survey, I have a different perspective. I understand the importance of gathering this information. We really use it. I have been at Practical Farmers for close to a year now. I have lost track of the amount of times we have discussed an event or a programming change and the first question from the PFI team is, “Is this what our members want?” Every time. Without fail.

Since our office is a bit short on crystal balls, we rely on our interactions with our membership to understand what they want, and what they need. We gather that information in many ways; informally through phone calls or chats between annual conference sessions, and formally through discussion lists, program advisory teams, and event evaluations. We also gather it every 3-4 years through our Member Survey. The last one was in 2013 and was a critical step in the development of our strategic plan. Now, as we prepare to update our strategic plan for 2018 and beyond, we once again look to our members for their leadership in determining our organizational path for the future and to evaluate how we have done in the past.

We want to thank all of you who have taken the time to complete the survey. For those of you who completed the survey by March 1, 2017…your name was entered into a random drawing to receive free PFI merchandise. We chose 25 winners from the bunch, and here they are! Continue reading

It’s that time of year when PFI staff analyze, scrutinize, and summarize another successful field day season. We have much to be proud of, and much more work to be done! PFI hosted 25 field days in 2016. Thank you for attending.

FD_Infographic

Leaders: First of all, none of these field days would be possible without the farmer-leaders who step up every year to host these events. Their commitment in 2016 was invaluable and we thank them for sharing their knowledge and their farms! Some of them stepped up because they found attending field days was an important part of their learning process and they wanted to participate from the leader side. Others, just humbly stated that hosting a field day was a good excuse to clean up the farm. Whatever the reason, PFI could not exist as a member-led organization without our field day hosts!

Jon Bakehouse discusses soil regeneration at his July 27 field day

Jon Bakehouse discusses soil regeneration at his July 27 field day

Here are the PFI member-leaders who “cleaned up their farm” in 2016: Nathan & Sarah Anderson, Jon & Tina Bakehouse, Carmen Black, Ethan & Rebecca Booth, Bruce Carney, Rob & Tammy Faux, Jeremy Hall, Larry Harris, Chad & Katie Hensley, Jeff Jensen, Emma & Marcus Johnson, Laura Jones, Susan Jutz, Virgil Knobloch, Tim Landgraf, Steve Leazer, Aaron & Nicole Lehman, Jan Libbey, Randy Luze, Amber Mohr, George Naylor, Denise O’Brien, James &  Julie Peterson, Mark Peterson, Sara Peterson, Billy Sammons, Frank Santana, Steve Schmidt, Dave & Meg Schmidt, Erik Sessions, Julia Slocum, Lee Tesdell, Dan & Lorna Wilson, Mary & Vernon Zahradnik, Daniel Zimmerman and Leroy Zimmerman.

Lessons: We had a variety of topics covered again this year, directed by feedback from our members and event attendees. You know that pesky blue field day evaluation form that PFI staff relentlessly chases you to complete? Well, it turns out we really do use that information to assess the current year, and plan for the next. Here are some statistics from 2016 to prove it!

 

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FDChange
    
FDQuality

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When Steve Leazer speaks of the 4th generation now on the farm, he is not referring to the new robotic milking system installed 16 months ago, but perhaps he should. This addition to the farming system has improved the quality of life for his daughter, Laura Jones, who supervises dairy production on the farm. “For me, it means having a better quality of life.” says Laura. Before the innovative robotic system (and before kids), Laura was milking 60-70 cows at 3am and 3 pm. Not a surprising schedule for all the dairy farmers out there. However, raising two kids with a third on the way got their family to considering alternatives. As Steve puts it, “If Laura wasn’t here, we wouldn’t have robots here today.”  They added the robotic system 16 months ago when Laura’s youngest was just 10 days old. “I wouldn’t recommend that!”, but Laura buffers her statement by adding that lots of moms have juggled farming and family duties.

Steve, Laura, Jared, Lizzy, and Hunter

Steve Leazer, Laura Jones, Jared Jones, Lizzy and Hunter Jones of Blue Knoll Farm

As we donned our plastic booties and headed towards the ordinary looking dairy parlor, a few of the older generation farmers reminisced about milking in the “old days”. One farmer shared a smile and perhaps a statement about the automated system, “we used to sit on a stool and…” finishing his statement with a visual reminder of how milking was done during his generation- a reminder of the progress made, and the important connection between farmers and their livestock.

Entering the dairy parlor, the system seemed surprisingly simple – but Laura explained the complex interaction between computer and cow. Laura is able to program the computer to interact differently with each cow depending on its milking schedule and physical condition. As the cow enters the milking parlor, the computer identifies the cow by its RFID tag and stores information on the milk volume produced from each teat. Wow.

Watch the DeLaval robotic milker prep a cow for milking.

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It seemed like a reunion of sorts. Robert Karp, a current co-director of the Biodynamic Association and former executive director of Practical Farmers of Iowa, addressed an eager crowd of about 40 on April 29th.  The topic? “Spirituality and Sustainable Agriculture: Weaving a New Narrative for the Earth”. Even among friends and colleagues, Robert was tuned into the potential skepticism of the audience and the vulnerability that people sometimes feel when discussing such intense topics. But Robert was not intense. He had a very calming and comforting way of delving into such issues. And delve he did. His message centered on the interconnectedness of the physical and the spiritual world. He used the example of the sustainable agriculture movement as the backdrop for his message. He suggested that those of us in sustainable agriculture were moved to begin this journey either out of  grief or shock. Grief, due to viewing the declining world around us and longing for a time when the world seemed in better balance. Shock perhaps, due to an event (such as the farm crisis) which woke us up to the necessity of doing things differently. But whichever your path, he also advocated that we have felt joy in the natural world around us. This joy provides a foundation for our values and ideals which we carry out in our work today.

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